The Bachelor of Arts (Honours) International Tourism and Events Management (Top-up) programme aims to prepare students to work in the diverse and dynamic tourism and events industries, where graduates are not only required to have vocational and practical skills but also understand the external environment in which tourism and events organisations operate. As such, the programme seeks to equip students with the practical skills required to deliver and manage tourism products and events as well as a theoretical understanding of the wider role of tourism and events within society.

The programme will also provide students with an understanding of the challenges faced by managers who operate within the international tourism and events industries so they are familiar with the practices, policies and strategies and can manage people, operations and challenges responsibly. The diverse nature of the tourism and events industries means that students must be sensitised to the economic, cultural and social forces that influence the ways in which tourism and events products are produced and consumed within commercial, public and third sector environments. Students will experience an education that heightens their sensitivity, knowledge and experience of international economic, cultural and social contexts impacting upon the global tourism and events environments whilst also preparing them to enter the job market as work-ready, with relevant knowledge and skills pertaining to the management of tourism and events at local, national and international levels.

The programme aims to provide a sound, yet challenging, academic education, coupled with vocational relevance that prepares students for graduate entry to an increasingly competitive international tourism and events marketplace, or indeed, encourages further study.

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